Analyst predicts Amazon Prime Day will generate over $21 billion in sales

From Yahoo Finance: 2025-07-02 11:19:00

Amazon is gearing up for a massive Prime Day event starting July 8, running for 96 hours. Bank of America predicts Amazon could generate over $21 billion in gross merchandise volume, marking a nearly 60% increase from last year. Stock is flat, but analysts have a $248 price target. Founder Jeff Bezos sold $737 million in shares this year. Prime Day is seen as a way to attract new subscribers and boost ad revenue, but longer promotions may impact third quarter margins. Amazon is also investing $4 billion to expand rural delivery services.



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