Amazon is challenging The Trade Desk in advertising, but there is potential for both to succeed.

From Nasdaq: 2025-07-03 03:02:00

Amazon (NASDAQ: AMZN) dominates e-commerce and cloud computing. Their fastest-growing business is advertising, putting them on a collision course with The Trade Desk (NASDAQ: TTD), a leader in programmatic advertising. Recent reports show Amazon poaching ad spending from The Trade Desk, with a strategic partnership with Roku expanding their reach in CTV households.

The Trade Desk is a top provider of programmatic advertising, known for its technology and partnerships. Amazon’s recent moves to attract advertisers could impact The Trade Desk. However, with the industry’s growth trajectory, there’s room for multiple winners. Analysts have mixed views on the situation, but The Trade Desk’s market share, technology, and relationships give them an edge.

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