Wix teams up with Alibaba to boost global trade opportunities for SMEs
From Nasdaq: 2025-07-03 08:08:00
Wix.com Ltd. partners with Alibaba.com to enhance global trade opportunities for digital entrepreneurs, small businesses, and emerging brands in over 200 countries and regions. The collaboration offers Wix merchants access to Alibaba.com’s wholesale network, enabling streamlined global selling and sourcing experiences, along with advanced marketing and design tools.
The partnership between Wix and Alibaba is structured around three strategic pillars, providing Wix merchants with the opportunity to become Global Gold Suppliers (GGS) on Alibaba.com. This integration allows for automated product syncing and access to a vast network of global buyers. Additionally, Wix users can benefit from a dedicated wholesale marketplace powered by Alibaba.com, offering reliable suppliers and innovative product solutions.
Despite macroeconomic challenges, Wix continues to see growth in new users and revenues, with a focus on expanding its presence in the B2B market. The company maintains its 2025 guidance, expecting revenues to grow by 12-14% to reach $1.97-$2 billion. The partnership with Alibaba is expected to drive further growth through AI-driven tools and enhanced global commerce solutions.
Wix’s collaboration with Alibaba is set to roll out in phases, with future enhancements planned to accelerate global commerce and support small and medium-sized enterprises. These enhancements include AI-powered product discovery, automated onboarding processes, and intelligent product-matching tools aimed at boosting business growth and market competitiveness. The partnership aims to create a seamless global trade ecosystem for users of both platforms.
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Read more at Nasdaq: Wix Partners With Alibaba to Power SMEs in Global Markets