The Trade Desk partners with HOY to boost programmatic CTV advertising in Hong Kong.

The Trade Desk Inc. (NASDAQ:TTD) partners with HOY to expand programmatic CTV advertising in Hong Kong. The collaboration leverages UID2 and OpenPath for precise targeting, as global CTV ad spending is projected to exceed $38 billion by 2027.

HOY integrates UID2 and prepares for OpenPath to create a transparent, high-performance ad ecosystem. UID2, developed by The Trade Desk, enhances precision in advertising targeting for better results in the shifting landscape towards on-demand and streaming content.

The Trade Desk Inc. (NASDAQ:TTD) offers a self-service cloud-based platform for digital ad campaigns. HOY is a media platform by i-CABLE Communications Limited in Hong Kong. Consider AI stocks with potential upside beyond TTD, especially in the current market conditions.

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Read more at Yahoo Finance: The Trade Desk, HOY Expand Partnership to Boost Programmatic CTV Advertising in Hong Kong