Amazon Prime Day sale starts today till July 11

Amazon’s annual Prime Day sale is live from July 8–11, marking its longest event to date. The four-day sale features major discounts across electronics, home goods, and back-to-school essentials.

The timing is strategic: mid-summer is typically a slower period for retail. Amazon is looking to drive sales and attract new Prime members ahead of the fall shopping season. Competitors like Walmart and Target are also running parallel promotions to capture deal-seeking shoppers.