Princess Diana's Favorite Maternity Brand Seraphine Enters Administration, Letting Go of 95 Employees

Maternity fashion brand Seraphine, once favored by Princess Diana, has entered administration, resulting in the redundancy of 95 employees. Despite efforts to find a buyer, economic challenges proved insurmountable. Founded in 2002, the brand gained popularity among celebrities but struggled post-market flotation, incurring significant losses. Former owner criticized brand direction, while new owners defended rebranding efforts.

Read more at Yahoo Finance: Maternity fashion brand worn by Princess of Wales falls into administration