Kraft Heinz is considering a break-up, potentially undoing a 10-year-old merger. The company may spin off part of its grocery business, including popular brands like Jell-O and Maxwell House coffee. Shares of Kraft Heinz were down 11% this year, but jumped nearly 2% on the news.

Analysts have an average price target of $28 on Kraft Heinz stock. The company’s market value is over $31 billion, according to Visible Alpha data. Kraft Heinz had previously stated that deals were on the table, hinting at potential changes in the future.

In other food industry news, WK Kellogg has agreed to be acquired by The Ferrero Group. This comes amidst a flurry of activity in the food sector, with major players like Kraft Heinz and Kellogg making strategic moves. Kraft Heinz’s potential break-up adds further intrigue to the industry landscape.

Read more at Yahoo Finance: Kraft Heinz Stock Rises After Report of a Possible Break-Up