Ford Motor Company recently concluded its “From America, For America” campaign offering employee pricing discounts on select 2024 and 2025 models, leading to a 14% increase in second-quarter U.S. light-vehicle sales compared to the prior year. Despite this success, Ford anticipates a slump in automotive sales in the second half of 2025 due to tariff effects, particularly on electric vehicles like the Mach-E. To counter this, Ford is launching a new incentive campaign for the third quarter, offering no-interest financing, no money down, and no payments for the first 90 days on most Ford and Lincoln models. This move aims to offset the expected sales decline and maintain consumer interest in purchasing vehicles.

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