Amazon AMZN partners with millions of third-party sellers, accounting for 61% of total paid units sold in Q1 2025. Despite new tariffs on Chinese imports, Amazon’s third-party seller services generated $36.5 billion in net sales, making up 23.5% of total revenues. Amazon worked with sellers to navigate challenges, resulting in a successful Prime Day with record sales.

Amazon faces competition from eBay EBAY and Etsy ETSY in the third-party marketplace. eBay’s AI-powered listings drove $18.8 billion in GMV, while Etsy attracted niche sellers with personalized tools. Amazon must innovate to maintain its marketplace dominance amidst increasing competition.

AMZN shares have gained 3% YTD, trading at a forward 12-month Price/Sales ratio of 3.28X. The Zacks Consensus Estimate for Q2 2025 earnings is $1.32 per share, showing 7.32% YoY growth. Amazon currently carries a Zacks Rank #2 (Buy), indicating positive performance expectations in the market.

Read more at Nasdaq: Tariffs Scare Third-Party Sellers: Here’s How Amazon is Handling it