The UK CBD drinks brand Trip had an ad banned by the local watchdog for health claims. The ad promoted a product from their Mindful Blend range but did not contain CBD. The ASA upheld complaints about stress reduction claims and “0g added sugar” violation.

The ASA found the ad implied health benefits and disease prevention, which breached the CAP code. Health claims must be authorized on the GB register. Trip’s product director stated claims were based on real-world studies and they will update advertising to comply with regulations.

Another complaint upheld was the “0g added sugar” claim, which was found to be misleading. The product contained erythritol, stevia sweeteners, and naturally occurring sugars from fruit concentrate. Trip plans to adjust their advertising to clarify the sugar content in their drinks.

The ASA’s ruling on the Trip drinks ad over health and nutrition claims was reported by Just Drinks. The information provided is for general informational purposes only and does not constitute advice. Professional advice should be sought before taking any action based on the content.

Read more at Yahoo Finance: UK watchdog bans Trip drinks ad over health, nutrition claims