Executives often struggle with core messaging, such as defining their brand and target customer, according to media trainer Tim Braun. He emphasizes the importance of authenticity in messaging and works with executives to develop their own words for communication. Braun believes everyone can benefit from media training for clarity and confidence. He credits public relations and communications professionals for his business success, having coached top executives from various companies. Lividini & Co. has launched “Profile by L&Co.,” focusing on helping C-suite executives define and amplify their personal brand for career advancement.

Read more at Yahoo Finance: Helping C-suite Execs Brand Themselves