Charles Schwab Corp. is set to launch trading for bitcoin and ether to cater to U.S. retail investors seeking digital asset custody. With $25 billion in digital assets held, Schwab anticipates a surge in demand once direct access to crypto custody and trading is introduced.

President Trump’s signing of the GENIUS Act could incentivize large brokerages like Schwab to expand crypto offerings. CEO Rick Wurster confirmed Schwab’s upcoming platform will compete with Coinbase, aiming to consolidate clients’ crypto holdings. This move positions Schwab to be a major player in retail crypto access.

Shares of Charles Schwab Corp. closed at $95.80, up 2.9% on Friday. With a market cap of $174.07 billion, a PE ratio of 28.47, and a dividend yield of 1.13%, Schwab eyes becoming a dominant player in retail crypto access, appealing to older and higher-net-worth clients.

Read more at Yahoo Finance: Charles Schwab CEO Says Crypto Trading Is Coming Soon, Will Compete With Coinbase for Retail