The fashion sector is expected to see growth driven by volume rather than value, according to the Retviews study by Lectra. Global uncertainty is impacting the industry, with only 20% of leaders foreseeing improvements due to factors like waning consumer confidence and complex geopolitical issues.

Lectra analyzed real-time data from its AI-driven solution Retviews to understand the impact on global brands. The study emphasizes the importance of assortment optimization, increased sell-through, and accurate market monitoring for success in an uncertain environment.

Non-luxury brands are reshaping strategies, with some aiming for the premium market and others focusing on image enhancement. Mass-market brands like Zara and Uniqlo are expanding ranges above €25 and reducing lower-priced offerings, indicating a shift towards higher-value products.

Europe is poised to drive fashion industry growth in 2025, with a 7% price increase over the last year. The US saw a 3% price rise, with possible tariffs influencing pricing dynamics. Non-luxury leather goods, T-shirts, and polo shirts experienced price fluctuations.

Discounts in Europe started earlier in 2025, with over 40% of inventory discounted within a week. Brands like Uniqlo maintain consistent low prices, while Zara and Mango capitalize on seasonal sales. Non-luxury brands lead the fashion market amid uncertainty and changing pricing strategies.

Read more at Yahoo Finance: Non-luxury brands lead fashion market in 2025 amid uncertainty