Apple (AAPL) Expands Presence in Saudi Arabia

Apple (AAPL) has officially launched its online store in Saudi Arabia, offering direct access to iPhones, iPads, Macs, AppleCare+, trade-ins, and Arabic/English support. Features include Arabic engraving, student discounts, and BNPL via Tamara.

Previously, Apple products in the Kingdom were only available through authorized resellers. The new online store marks Apple’s first direct retail presence in the country.

The first physical Apple Store is set to open in Diriyah in 2026, with more locations expected.

This move aligns with Saudi Arabia’s growing tech demand and digital transformation goals, expanding Apple’s reach into a market of over 36 million people, with a young, urban, and tech-savvy population.