San Francisco-based AI design app Lovart officially launched Wednesday, focusing on North American users. Co-founder Melvin Chen moved from China, leading a team that claims 800,000 users across 70 countries for its test version. The app uses AI to generate logos, stickers, and branding visuals based on text prompts.

Lovart aims to surpass 1 million users post-launch with a new version featuring a “ChatCanvas” for easier specific edits. However, the app won’t be available in China due to restrictions on AI models like Claude 4 and OpenAI. Lovart offers a free option with monthly subscription fees up to $90 for wider usage.

Chinese developers are behind some of the latest AI tools for a global market. OpenAI’s ChatGPT is a leader in the West, with 70 million monthly U.S. users and 144.6 million in Europe. DeepSeek, a Chinese rival, ranks third in Europe. Nvidia CEO Jensen Huang notes the importance of useful AI models over the smartest ones.

In the global AI race, China showcases applications like Kuaishou’s Kling and Shengshu’s Vidu for video generation. Chinese AI models like DeepSeek compete globally, challenging U.S. dominance. These models, including DeepSeek, are open source, allowing developers to download and use them for free.

AI applications in the U.S. and China are at the forefront of the global market. Lovart aims to focus on AI for generating images and videos, catering to a growing demand for innovative design tools. While Lovart targets North American users, China boasts a strong presence in AI development with open source models.

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