From Fortune:

The January 1, 2024, bowl game between Wisconsin and LSU will mark the second of the four-year ReliaQuest Bowl sponsorship, hosted at Raymond James Stadium less than 5 miles away from the company’s global headquarters. Cybersecurity is increasingly important, and an event like this can raise awareness, with ReliaQuest seeing increased web traffic during last year’s game. The White House has also declared October as Cybersecurity Awareness Month.

Cybersecurity has become a priority across all industries, but there is a talent gap of roughly 4 million professionals worldwide, according to ISC2. Murphy told Fortune earlier this year that cybersecurity was the “largest technical challenge of our generation.” At last year’s game, leaders from three local community organizations were recognized for their work in helping youth have access to education programs, something that they will continue at the 2024 event.

Murphy admits connecting with participating universities’ students has been a challenge, but ReliaQuest does work closely with local partners like the University of South Florida to help students become the next generation of cyber experts. The Tampa Bay game has brought over a billion dollars of economic impact to the area and paid over $170 million to universities (including a projected $20 million over the next three years). The impact of ReliaQuest’s specific sponsorship of the bowl game may not necessarily have hard and fast measures year-to-year in terms of cyber awareness, but Murphy says it’s still worth it.



Read more: Move over Pop-Tarts and Duke’s Mayonnaise, ReliaQuest’s college football bowl game wants you to know the importance of cybersecurity