Amazon extended Prime Day sale, but Walmart outperformed with 24% spending growth versus Amazon’s 4%. Walmart’s web traffic rose 14%, app use 22%, versus Amazon’s flat and 3%. Despite Amazon’s dominance, 8% of Prime Day customers shopped at Walmart. Competing sales drive spending during uncertainty, with Amazon shares up 1.7%.

Walmart, Amazon’s top online threat, offers Walmart+ for $98/year with similar perks to Prime. Walmart’s marketplace business grew, attracting more sellers. Shoppers like Shantel Bew spent $1,600 at Walmart on furniture and $378 on Amazon for kitchen items. Amazon doesn’t provide consistent Prime Day metrics, but spending rose 4.9%.

Analysts watched Prime Day closely for consumer sentiment amid trade war uncertainty. Shoppers focused on essentials like dish soap over luxury items. Walmart sold socks and underwear, benefiting from early back-to-school season. Consumers saw it as a chance to stock up. Tariffs may affect pricing, making deals enticing for shoppers.

Read more at Yahoo Finance: Amazon Gave Prime Day Shoppers More Time to Browse. Many Went to Walmart