McDonald’s plans to test new drinks at over 500 locations starting Sept. 2, including iced coffee, craft sodas, and energy drinks. Feedback will shape a potential national rollout. The test is rooted in learnings from CosMc’s spinoff concept and aims to meet evolving customer tastes, especially among younger consumers.
The fast-food chain aims to innovate within the beverage space, citing a growing momentum in cold, flavorful drinks. CEO Chris Kempczinski sees opportunity in beverages, with plans to test more offerings. McDonald’s also announced the creation of global category management teams, including one dedicated to beverages and desserts.
The September test aligns with McDonald’s global beverage strategy, focusing on customer preferences. The move comes as drinks specialists outperform the foodservice industry, prompting innovation in snacks and drinks. McDonald’s seeks to scale successful beverage offerings, leveraging its structure, tools, and team for future growth and innovation.
Read more at Yahoo Finance: McDonald’s plans September beverage test at more than 500 locations