From Wall Street Journal:

In 2023, home-and-auto insurance companies struggled to keep up with rising claim costs and reduced marketing spending. However, underwriting performance at Progressive has stabilized, and inflation in auto-repair costs is slowing but still impacting car-insurance expenses. As a result, we may see an increase in the presence of popular insurance advertising characters like Flo in 2024. This shift in strategy may also impact stock performance for companies like Progressive. This article is copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8



Read more: Auto Insurers Can Go With the Flo