Lucid Group, Inc. (NASDAQ: LCID) saw shares dip despite launching a marketing shift to elevate brand appeal. Actor Timothée Chalamet becomes the first global brand ambassador to boost interest in the upcoming Lucid Gravity luxury SUV.

The partnership aligns with Lucid’s “Compromise Nothing” ethos, aiming to redefine premium EV ownership. Chalamet, known for creativity and influence, will headline a global campaign for the Gravity SUV.

Earlier this month, Lucid revealed a joint initiative with Nuro and Uber to develop a premium robotaxi for Uber’s platform. Avis Budget Group also announced a partnership with Waymo for autonomous ride-hailing in Dallas.

Competition intensifies in the autonomous and EV space as major players like Lucid, Uber, and Waymo enter the robotaxi market. Chalamet’s partnership with Lucid reflects shared values of style, innovation, and performance.

The Lucid Gravity, set for launch later this year, aims to combine luxury, technology, and practicality in a three-row layout. LCID stock has dropped over 25% in the past year, with exposure available through the ALPS Clean Energy ETF (NYSE: ACES).

Read more at Yahoo Finance: What’s Going On With Lucid Stock On Tuesday?