Starbucks shares rose over 3% despite mixed quarterly results. Revenue increased to $9.46 billion, beating analyst expectations. Adjusted EPS fell to 50 cents due to one-time costs. CEO Brian Niccol’s turnaround plan is focused on improving customer experience and service times with the “Green Apron Service” initiative. Starbucks plans to scale this program across all U.S. company-operated stores starting in mid-August. The company is seeing positive signs of improvement in key areas, although overall results are still under pressure. Starbucks remains focused on enhancing brand image and customer experience to drive long-term success. Management is evaluating strategic partnerships in China to drive growth in the region. Guidance for fiscal 2025 remains suspended, with plans for an investor day in early 2026 to outline long-term plans.

Read more at CNBC: Starbucks shares climb as CEO Brian Niccol instills confidence that a revival is underway