VF Corp exceeded first-quarter revenue expectations, with a revenue of $1.76 billion, beating estimates of $1.70 billion. The company’s shares surged by 13% in premarket trading, driven by increased demand for its apparel and footwear products. Efforts to introduce new collections, including The North Face, contributed to the boost in sales.

Despite facing challenges from tariffs due to its heavy reliance on Southeast Asian manufacturing, VF Corp has taken strategic steps to mitigate the impact. These include accelerating production and shipments into the U.S. during the 90-day tariff pause, working with suppliers to reduce costs, and exploring pricing strategies.

On an adjusted basis, VF Corp reported a quarterly loss of 24 cents per share, outperforming the estimated loss of 34 cents per share. This improvement was attributed to lower product costs and reduced promotional activity. The company’s proactive measures seem to be paying off, as reflected in its financial performance.

Read more at Yahoo Finance: Vans parent VF Corp beats quarterly revenue estimates on improving demand