Harley-Davidson reported Q2 2025 results, with revenue exceeding expectations at $1,307 million but overall sales dropping 19% year over year. Earnings per share fell short at $0.88, missing the consensus estimate. The company withheld full-year guidance due to tariff uncertainties and weak consumer demand. Harley-Davidson executed a strategic financial services partnership, unlocking $1.25 billion in cash. The core motorcycle segment saw declines in retail sales and shipments. New product launches, including electric motorcycles, aim for affordability and profitability. Dividends increased to $0.18 per share. Management cited uncertainties in demand and tariffs for the future outlook.

Read more at Nasdaq: Harley-Davidson (HOG) Q2 Revenue Up 19%