MLB will play its first baseball game at Bristol Motor Speedway in Tennessee, set to break the league’s attendance record. The event aims to attract a young, diverse fan base with NASCAR-themed elements. The venue can hold up to 90,000 fans, with over 85,000 tickets sold already. MLB sees crossover between NASCAR and baseball fan bases. The game is four years in the making, featuring a full fan experience and musical performances.

Read more at CNBC: MLB taps NASCAR to help grow baseball with Speedway Classic