The Vitamin Shoppe appoints Mike Forbes as executive vice president and chief strategy officer, responsible for growth planning, digital acceleration, innovation, and more. Forbes brings 20 years of retail experience and success with companies like MaryRuth Organics and Alter Eco Foods to the position. He reports to CEO Sharon Leite.

Forbes aims to drive digital innovation and customer-focused strategies at The Vitamin Shoppe, leveraging his experience in consumer brands and retail. The specialty retailer was acquired by Kingswood Capital Management and Performance Investment Partners in May 2025, with a focus on expanding digital capabilities and enhancing e-commerce efforts.

The Vitamin Shoppe, known for selling vitamins, minerals, sports nutrition, and more, sees Forbes as a key player in unlocking new growth opportunities through strategic partnerships and innovation. CEO Sharon Leite emphasizes the company’s commitment to innovation and growth, while Forbes expresses excitement to advance the brand’s mission of wellness-focused lifestyle for customers.

Read more at Yahoo Finance: The Vitamin Shoppe Brings in a Business Strategist