McDonald’s loyalty program is a key strategy for driving growth, with non-loyalty customers visiting 10.5 times annually compared to 26 times for rewards members. The company aims to grow from 150 million to 250 million active loyalty users by 2027, already reaching 185 million in Q2 2025. Despite progress, McDonald’s recognizes the need to further expand its loyalty program to drive significant benefits. Financially, the company saw a 3.8% global comparable sales increase in Q2 2025, reversing an earlier decline.

Read more at Yahoo Finance: McDonald’s loyalty program is making progress, but executives see work ahead