X owner Elon Musk announced plans to introduce ads in Grok’s responses, aiming to boost X’s struggling ads business. Musk stated the platform’s focus on being the smartest AI, but now must address funding. Marketers will pay to feature in AI chatbot suggestions, with Musk using xAI technology for better ad targeting.

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Finance.yahoo.com: Elon Musk says X plans to introduce ads in Grok’s responses