Restaurant chains are capitalizing on the protein craze to entice customers to spend more on healthier options. More Americans are prioritizing protein intake for muscle building and satiety. Younger consumers are particularly health-conscious and influenced by social media messages promoting protein intake. Roughly a third of consumers now prefer high protein options, up from 24% three years ago.

Starbucks is introducing a protein-packed cold foam to boost sales, while Dutch Bros has seen success with a protein coffee option. The protein trend has spread to grocery aisles and menus of various restaurants seeking to offer premium protein options. Datassential predicts that over 40% of eateries will highlight protein on their menus by 2029.

Restaurants are focusing on protein-rich options to attract health-conscious diners. Some chains are emphasizing existing protein-packed items, while others are introducing new protein-based menu offerings. Protein intake recommendations vary by body weight, but consuming too much protein in the long term could lead to health issues. Fast-casual eateries are leading the charge in promoting protein options on their menus.

Eggs and other high-protein dishes are gaining popularity on restaurant menus, as consumers prioritize protein intake for health and fitness goals. Some chains are highlighting their protein-rich options, while others are innovating with new protein-based menu items. Health-conscious consumers are also seeking cleaner cooking methods to reduce their fat intake when dining out.

Read more at CNBC: Restaurants like Starbucks, Smoothie King seek to join protein trend