The Big Four professional services firms are venturing into new areas like space and venture capital to distance themselves from their “stodgy audit reputation” and adapt to industry changes. Deloitte, EY, PwC, and KPMG are expanding their profiles, boosting recruitment, and moving closer to tech companies and AI innovators in pursuit of success. Deloitte has even launched a satellite into space this year.

EY is delving into marketing and sales with its EY Studio+ business unit, focusing on design, marketing, customer service, and technology services. The move follows rivals like Deloitte and Accenture, who have similar divisions. EY Studio+ aims to help clients navigate the evolving landscape of marketing, driven by AI and changing customer expectations.

Deloitte has its space division, which collaborated with SpaceX and Spire to launch a satellite equipped with a cyber defense system called “silent shield.” The move underscores Deloitte’s commitment to driving space-enabled innovation and protecting clients’ space-based assets from evolving cyber threats. KPMG, on the other hand, is working with Hippocratic AI to deploy medical AI agents in healthcare systems to improve operations and patient care.

PwC has ventured into venture capital with PwC Raise | Ventures, supporting startups seeking Series A funding and larger businesses looking to grow. The division offers assistance with pitch decks, investor introductions, and due diligence to increase the chances of a successful fundraise. These initiatives showcase the Big Four’s adaptability and innovation in a rapidly changing business landscape.

Read more at Yahoo Finance: Consulting is changing. Here are 4 unlikely ways the Big Four are reinventing themselves to seem less ‘stodgy.’