From GlobeNewswire:

Niu Technologies reported sales volume results for the fourth quarter and full year 2023. In the fourth quarter of 2023, the company sold 137,476 units, with 110,454 in China and 27,022 in international markets. In China, the slow recovery of the macro environment and cyclical fourth-quarter weakness impacted domestic sales. However, new products performed well. The company sold a total of 709,802 units in 2023, with 600,994 in China and 108,808 in international markets. Niu has adopted an omnichannel retail model, integrating offline and online channels to sell its products and provide services. For more information, visit www.niu.com.

Niu’s macro environment in China impacted domestic sales in the fourth quarter, despite new products performing well. In international markets, the company showed significant growth, with total sales volume reaching 27,022 units. Offline retail sales accounted for over 80% of the total micro-mobility sales volume. This growth was attributed to expansion into retail partnerships, such as BestBuy in the US and MediaMarkt in Europe. Overall, Niu’s sales volume provides a promising outlook for 2024.

Niu Technologies is the world’s leading provider of smart urban mobility solutions, offering a diversified product portfolio of electric vehicles to cater to different urban travel scenarios. The company has an omnichannel retail model and emphasizes the importance of adhering to safety standards. The company uses a variety of strategies to sell its products and provides services. Niu’s forward-looking statements may not be realized due to various factors and assumptions. All information provided is as of the date of the press release and is subject to change. For more information, visit www.niu.com or contact [email protected] for investor and media inquiries.

For investor and media inquiries, please contact Niu Technologies at [email protected].



Read more: Niu Technologies Provides Fourth Quarter and Full Year 2023