Chipotle is ramping up innovation and value-focused marketing as it faces cautious consumers and new competition. The company has seen high growth in store openings, sales, earnings, and stock price over the past decade, outperforming the S&P 500 and McDonald’s. Chipotle is introducing new restaurant technology, opening locations in Mexico and Dubai, and expanding its menu offerings. However, in the second quarter, Chipotle reported a 4% decline in same-store sales and cut its guidance, leading to a 26% drop in its stock price year to date. Boatwright is optimistic that Chipotle can regain market share and return to industry-leading sales and stock price growth if the economy improves.

Read more at Yahoo Finance: We need to pick up the speed on innovation