The number of beverages offered by top chains has increased by over 9% in the last year, with a focus on cold drinks like specialty coffees and energy drinks. Consumers are increasingly visiting chains for beverages like iced coffee. McDonald’s and Starbucks are seeing sales growth, but Technomic forecasts a lower beverage volume growth due to price sensitivity.

Gen Z consumers are driving the success of new beverage lines, seeking customized and sugary drinks. Dunkin’ is expanding its Refreshers platform and introducing a Cereal N’ Milk Latte to cater to Gen Z preferences. McDonald’s is also entering the beverage category with new drinks like “Creamy Vanilla Cold Brew” and “Toasted Vanilla Frappe” to appeal to Gen Z.

Chains are not only focusing on sweet and bold drinks but also tapping into health trends with offerings like Starbucks’ Protein Cold Foam. Starbucks aims to boost business with innovation and better customer service under its new “Green Apron Service” strategy. Dutch Bros has seen growth with the launch of protein milk and unique toppings to engage consumers in a competitive landscape.

Read more at CNBC: McDonald’s, Dunkin’, Starbucks, Dutch Bros release new drinks