Wendy’s forecasts a 3% to 5% decline in global system-wide sales, reflecting consumer pressure. Despite inflation expectations rising to 6.5%, Wendy’s revenue and earnings beat estimates in Q2 2025. The company plans to expand internationally by adding 700 new locations. Wendy’s aims for 2,000 international restaurants by 2028 and focuses on efficiency measures to enhance margins. Marketing initiatives include partnerships to diversify menu offerings. Analysts suggest holding WEN stock with a target price of $12.55.

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