From Wall Street Journal:

Researchers have found that comparing search volume with reported revenue could help auditors and others identify companies likely to have future restatements. This means using online search data can provide valuable insights into potential accounting irregularities. This method could prove to be a useful tool for auditors and investors looking to identify potential red flags in company financial reporting. By analyzing search volume alongside reported revenue, companies at risk for future restatements can be identified early, potentially saving investors from losses.



Read more: One Way to Spot Red Flags in Companies’ Financials