Global PC shipment volume is expected to hit 274 million in 2025, with a 4.1% year-over-year growth driven by AI-powered PCs and Windows 11 transition. Dell Technologies and Apple lead the market but face challenges from tariffs and macroeconomic conditions.

Dell Technologies shows commercial growth with CSG revenues up 5% and double-digit demand from businesses. However, consumer revenue declined 19% due to competition. Market share dropped to 9.8% in Q2 2025. Dell’s AI-powered PCs are a key growth driver.

Apple’s Mac business benefits from M4 chips, leading to a market share increase to 9.1% in Q2 2025. The company expanded Apple Intelligence features and is set to launch new Mac Studio and macOS updates. Mac shipments grew 21.4% year over year.

DELL and AAPL earnings estimates show positive revisions, with DELL’s fiscal 2026 earnings expected to increase by 16.3%. Apple’s fiscal 2025 earnings are forecasted to grow by 8.6%. Dell’s stock price has outperformed Apple’s in 2025.

Dell Technologies’ AI-powered PC portfolio and partner base make it a better buy than Apple, despite Apple’s strong Mac demand. Dell has a Zacks Rank #2 (Buy) compared to Apple’s Rank #3 (Hold). Dell’s valuation is cheaper than Apple’s.

Read more at Nasdaq: Dell Technologies vs. Apple: Which PC Maker Stock is a Better Buy?