The Last Time Apple Spent This Much Money, It Unleashed 20 Years of Unstoppable Growth

From Nasdaq:

Apple stock finished 2023 up 47% but shares have slipped 4% in 2024. Apple’s rising R&D spending, now at 7.8% of sales, highest in 20 years, is fueling growth. Investments are in AI, Vision Pro, and product transitions. Apple’s huge size means it won’t produce another revolutionary product like the iPhone, but profits and dividends should keep growing. Services and related products make up more of sales now, boosting profitability. The future looks bright for Apple investors.



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