Pinterest and Meta Platforms, Inc. are major players in social media, with Pinterest focusing on visual recommendations and Meta offering services through Facebook, Instagram, and WhatsApp. The global social commerce market is expected to reach $17.83 trillion by 2033, driving efforts by companies like Pinterest and Meta to dominate the space.

Pinterest is enhancing its advertising platform and user engagement, with global MAUs reaching 578 million in Q2 2025. However, competition from Meta, SNAP, and X.com is fierce. Pinterest’s reliance on advertising revenue and increasing expenses are challenges, with total costs and expenses rising in Q2.

Meta boasts a large user base and strong AI capabilities, with DAP reaching 3.48 billion in Q2. Instagram, a Meta platform, competes with Pinterest in social commerce. While macroeconomic challenges persist, Meta’s strong balance sheet and liquidity position are advantageous for future investments.

Zacks estimates show growth for both Pinterest and Meta in 2025, with Pinterest’s sales and EPS expected to grow by 15.62% and 34.88% respectively, and Meta’s sales anticipated to grow by 19.1% and EPS by 17.27%. Pinterest has gained 10.5% in the past year, while Meta surged 41.3%.

In terms of valuation, Pinterest appears more attractive than Meta. Both companies have a Zacks Rank #3 (Hold), but Meta shows potential with its AI focus, monetization opportunities, and price performance. Meta emerges as a better investment option with its strategic initiatives and investor confidence.

Read more at Nasdaq: PINS vs META: Which Social Media Stock is a Smart Investment Now?