A marketing campaign featuring Sydney Sweeney has reinvigorated interest in American Eagle’s brand. Despite recent setbacks, the retailer’s shares have rebounded to $12.85, thanks in part to the campaign. However, Wall Street analysts remain skeptical of the company’s long-term prospects, with Bank of America setting a bearish rating and $10 price target. American Eagle’s shares have dropped over 25% in 2025.

Read more at Yahoo Finance: Sydney Sweeney Helped American Eagle Back Into the Spotlight. Can It Stay There?