Applebee’s Neighborhood Grill + Bar, under Dine Brands, appoints Michelle Chin as CMO and Jerrold Wong as COO. Chin, with 20 years of marketing experience, will focus on national advertising and customer engagement. Wong, joining in September, will enhance operational efforts for improved performance. The appointments coincide with Applebee’s positive sales growth in Q2 2025.

Applebee’s president John Peyton emphasizes the brand’s commitment to enhancing guest experiences and attracting a new generation of fans. The strategic appointments aim to accelerate growth by refining menu offerings and strengthening marketing capabilities. In April 2025, Applebee’s selected Toast, a digital technology platform, to enhance kitchen operations. The brand is focused on creating efficiencies and returning to growth under new leadership.

Read more at Yahoo Finance: Applebee’s appoints new COO and CMO amid focus on growth