Cracker Barrel faces backlash over new logo, apologizes to upset fans but defends rebrand efforts. Simplified logo without iconic older man sparks social media uproar and threats of boycott. Rival Steak n’ Shake criticizes the change as a move to please trend seekers. Cracker Barrel shares drop over 10% since logo reveal.
Despite criticism, Cracker Barrel stands by new logo as part of wider rebrand to modernize restaurants. Company emphasizes commitment to heritage, including iconic rocking chairs and vintage decor. Promises to honor Uncle Herschel, a symbol of founder’s uncle. Seeks to balance tradition with appeal to new customers.
Cracker Barrel vows to stay true to its roots while adapting to attract a new generation of customers. Acknowledges need to evolve and stay relevant in changing times. Will continue testing, learning, and listening to employees and customers. Shares fall slightly to $54.26 per share on Monday.
Read more at Yahoo Finance: Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans