American Eagle launched a collaboration with NFL star Travis Kelce for AE x Tru Kolors, leading to a 5% stock increase. The limited-edition collection includes vintage-inspired T-shirts and varsity jackets. Kelce expressed excitement about the partnership. Shares of Signet Jewelers also rose briefly after Kelce’s engagement to Taylor Swift. The collection will be released in two drops.

Read more at CNBC: American Eagle shares rise on partnership with Travis Kelce