GoPro (GPRO) stock surged 30% on Aug. 25 and 9% on Aug. 26 due to meme stock activity and the AI data licensing pilot program rollout. Despite this, analysts forecast a possible 50% drop in GPRO stock value. The California-based company is known for its action cameras and accessories, with a market cap of $268 million.

In its second-quarter earnings report, GoPro revealed a 18% revenue decline to $153 million, with a loss of $0.10 per share. Camera unit sales fell by 23%, and subscriber count dropped 3% to 2.45 million. CEO Nicholas Woodman aims to boost profitability with new product launches and cost management strategies.

GoPro’s new AI program allows subscribers to monetize cloud-based videos by training AI models, potentially generating licensing revenue. Third-quarter revenue is projected to be $160 million, down 38% from last year, with a loss of $0.04 per share. Analysts rate GPRO stock as a “Strong Sell” and “Hold,” with a price target of $0.80, indicating a potential 53% decrease.

Read more at Yahoo Finance: Analysts Warn GoPro Stock Could Plunge 50% From Here