From Nasdaq:

Netflix is exploring multiple options to monetize its growing gaming business, including in-app purchases, premium pricing, and ad-supported games. The company is considering a shift in strategy to generate revenues from its gaming division, investing around $1 billion in gaming studios and developing high-quality games. However, some executives and investors have raised concerns about resource allocation and diverting attention from the core programming.

Netflix’s foray into gaming has been underway since 2021, offering mobile games free to all subscribers. Netflix has released 86 games, including two in-house developed titles and licensed titles. They have seen notable success with the game Too Hot to Handle: Love is a Game, which was downloaded seven million times. The company is also working on developing around 90 new games, with a focus on creating games based on its original programming and investing in console-quality games. They are also collaborating with studios on high-budget games. This venture has enabled Netflix to outperform its competition and provide strong financial forecasts for the future.



Read more: Netflix (NFLX) Might Add In-App Purchases and Ads to Games