From Nasdaq, Inc.:

Apple Inc. has revealed that its inaugural mixed-reality headset, the Vision Pro, will be available for pre-order starting on January 19, with the official launch set for February 2. Analyst Ming-Chi Kuo emphasizes that key information about the positioning and applications of the Vision Pro still remain undisclosed.

Despite an impressive debut back in June, critical details about the Vision Pro’s technology and positioning continue to be key areas of focus. Kuo notes that Apple’s ability to disclose more about the device before the launch could significantly impact sales and app developers’ interest. Apple’s stock performance may also be affected by early sales numbers.

While the Vision Pro’s innovative technology is expected to generate significant initial demand, maintaining momentum post-launch will be crucial for its long-term success. Whether Apple can sustain demand for the Vision Pro after the initial novelty fades remains to be seen, with Kuo emphasizing the importance of the device’s product positioning and key applications.

The market’s response to the Vision Pro will guide Apple’s decisions on future models, making it a critical aspect for investors to watch this year. The Vision Pro, priced at $3,499, promises to offer an immersive and transformative mixed-reality experience, competing directly with Meta Platform’s Quest lineup in the virtual reality space.

Despite its lofty price tag, the Vision Pro’s impressive specifications and transformative capabilities position it as a leading player in the tech innovation landscape, expected to compete directly with Meta Platform’s Quest lineup in the virtual reality space. Powered by visionOS, it offers an immersive experience unparalleled in the industry, making it a highly anticipated release in the tech world.



Read more: Apple Vision Pro To Hit Stores In February: Top Analyst Ming-Chi Kuo Tells What Investors Should Look For