Williams Trading raised NIKE’s price target to $100 from $73, maintaining a “Buy” rating. Analysts expect NIKE’s US marketplace to be cleaned up by September with positive full price Air Force 1 sales and pleased US retailers with Jordan Retro.

NIKE reported a 12% revenue decrease in Q4 2025, with $11.1 billion in revenues. NIKE Direct revenues were $4.4 billion, down 14%, due to a 26% decrease in NIKE Brand Digital, partially offset by a 2% rise in NIKE-owned stores.

Oakmark Funds, advised by Harris Associates, sees potential in NIKE, Inc. despite recent challenges. The fund believes NIKE’s new CEO is implementing strategies to improve performance, increase growth, and enhance margins, offering shares at a discount to intrinsic value.

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Read more at Yahoo Finance: Williams Trading Raises PT on NIKE (NKE) Stock