From Fortune:

The CEO of Coursera has launched a course on generative AI, designed specifically for CEOs. He warns of massive disruption by generative AI in the next year and a half. The course, available today, will provide a survival guide for CEOs to navigate the impending changes brought by generative AI.

The CEO emphasizes that companies need to play offense and defense in the AI game to avoid making mistakes. He warns that companies that do not adapt to the changes brought by AI will face significant challenges and tough decisions.

The CEO, while admitting that he’s not an expert on generative AI, believes that his nearly three decades of experience as a CEO uniquely qualifies him to address the challenges posed by new technologies like generative AI. He discusses the necessity for CEOs to be agile and adaptive in order to survive and thrive in a rapidly changing business world.

The course includes 15-20 hours of content, including videos, readings, assignments, and discussions, as well as a lab playground environment using Google’s Gemini Pro AI model to explore the impacts of generative AI on business strategy elements. The course also offers guest lectures from experts like Andrew Ng and Jules White.

The course, priced at $49 per month, is available in 17 different languages and offers a completion certificate. It is not limited to CEOs, as the CEO believes that everyone should understand the implications of generative AI.

The CEO plans to update the course content every 90 days to provide the most current information on this rapidly changing field, emphasizing the importance of ethical use of AI for the greater good.



Read more: Built by a CEO for CEOs: Coursera launches generative AI playbook course