SEGG Media Corporation is reentering the U.S. lottery market with plans to launch a nationwide lottery rewards program and become an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan. The company aims to connect state lotteries with digital-first audiences and drive responsible player acquisition. A 2023 Gallop survey found that over 143 million Americans purchase lottery tickets annually, with iLottery being the fastest-growing segment. The Kentucky Lottery reported $671 million in iLottery sales in 2024, projecting a 26% growth in 2025. SEGG Media will introduce a nationwide lottery rewards program for players and retailers, with rollout beginning later this year. The company aims to support state lotteries, benefit players, and drive growth for retailers through the Lottery.com brand. SEGG Media is committed to compliance with all state and federal regulations while promoting responsible gaming.

Read more at Globe Newswire: SEGG Media Reenters U.S. Lottery Market with Lottery.com