Cryptocurrency has become mainstream, with celebrities like Matt Damon and Lionel Messi endorsing it. Digital assets are gaining legitimacy, prompting everyday investors to consider where crypto fits into their portfolios. CEO Jan van Eck recommends a small allocation of 1 to 3 percent in a traditional portfolio for improved risk-adjusted returns. Bitcoin and Ethereum ETFs in the U.S. have made accessing these assets easier and safer for investors. Van Eck advises starting small with Bitcoin and dollar-cost averaging to manage volatility and not chasing new, unfamiliar coins. Crypto’s volatility remains a challenge, but strategic moves like dollar-cost averaging can help navigate price swings. Crypto has transitioned from a speculative playground to a serious portfolio strategy for everyday investors, offering diversification when approached with patience, research, and focus on quality assets. This article is part of GOBankingRates’ Top 100 Money Experts series, spotlighting expert answers to financial questions.

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