Apparel retailers like Levi Strauss are testing higher full-priced products amid tariffs. Levi’s CFO Harmit Singh noted no demand slowdown after raising prices in July. Other retailers like Ralph Lauren and Under Armour are also embracing full-price strategies. Wealthier consumers are unaffected by tariffs, accounting for half of all consumer spending. Stock market gains and low credit card debt have boosted affluent finances. Retailers can pivot quickly with consumer-tracking technology to offer targeted promotions, generating higher profit margins. Companies are absorbing tariff costs and minimizing discounts through the holiday season. Retailers are testing full-price items before moving to promotion strategies based on consumer responses.

Read more at Yahoo Finance: US clothing retailers test full-price strategy as rich shoppers keep spending