Labubu plush toys are the latest craze, with collectors paying high prices for these sought-after items. Searches for Labubu on eBay skyrocketed, and Pop Mart saw a 748% sales increase in the first half of 2025. Some rare Labubu dolls have even sold for $150,000 at auction. The question arises: will Labubus hold their value or fade like past collectibles?

Labubus are being compared to the Beanie Babies craze of the past, which also saw high prices for rare items. However, experts warn that most Labubus may not retain long-term value, unlike enduring franchises like Pokémon. Pop Mart’s founder has seen a significant increase in wealth due to the Labubu hype, but the market is showing signs of cooling down.

While Labubus may bring joy, experts caution against viewing them as investments. Traditional assets like gold, real estate, and index funds offer more stability and long-term growth potential. Labubus and other collectibles can be volatile and driven by hype, making them risky investments compared to more established options.

The Leeds School of Business features Christophe Spaenjers, a renowned expert in finance and economics. Spaenjers’ expertise adds value to the school’s curriculum and research efforts, enhancing the learning experience for students.

Investopedia examines the Labubu craze and its impact on Pop Mart’s stock performance after entering the Hong Kong index. The article questions if Labubu is just a passing trend or a viable investment opportunity, providing insights into the toy’s market potential and future prospects.

Read more at Yahoo Finance: Labubus are causing a frenzy, as 1 rare doll sells for $150K. But can the hype hold for those who bought in?